Sona to host breakfast meet on 5 August

Design demands blood, sweat, tears, and daring. Design demands training. But design also needs inspiration. In this, Sona Papers has always gone above and beyond the business of selling papers in its mission is to encourage creativity through a rich dissemination of knowledge, art, design sense and inspiration.

04 Aug 2017 | By Dibyajyoti Sarma

As a step towards this direction, Sona papers is launching the ‘Breakfast Meet-Design Workout,’ an informal get-together where upcoming designers will get an opportunity to spend some time with leading artists who have redefined design and creativity worldwide.

Here, we would invite our current industry leaders so they could inspire and guide the leaders of tomorrow, over a cup of storming tea. The topic of these meet-and-greets will range from typography, modern art, advertising design, women in design to the struggles the artist has had to face in the field of design. It will be all about art or a bit more personal about the designer's experiences in the field. Every breakfast meeting will be presided by a celebrity designer/painter/artist.

“We want to be known by the movements we inspire in the India art scene, possibly hosting a breakfast meeting in the world of graphic design and art. As these meet-and-greets grow in popularity, gradually we will organise an event like portfolio night around them or a design award night, a posh gathering where upcoming designers get to show their portfolio to great designers and ask for their feedback,” said a spokesperson from Sona.

Through this initiative, Sona wants to move one step closer to the graphic design fraternity. “This initiative would enable our young bloods to take hold of this opportunity so they can meet the men and women who have shaped the world of design. After all, there’s nothing like hearing it directly from the horse’s mouth,” the spokesperson added.

The debut session would be mentored by Mumbai-based calligraphy and font veteran, Sarang Kulkarni. An alumnus of Sir JJ Institute of Applied Art, Kulkarni specialises in type design and calligraphy. In 2005, he founded ‘WhiteCrow’ – a type foundry and design studio based in Mumbai. With clients such as Vodafone, Virgin Mobile, Star India, Coca-Cola and Pidilite, his studio has steadily found its niche in multi-lingual branding, designing custom typefaces across Indian scripts and calligraphy. Kulkarni is also a part of ‘Aksharaya’, a group that channelises their collective efforts to document, promote, explore and create awareness about Indian scripts.

Sarang is also a co-founder and type designer at Ek Type, a collaborative type foundry in India. His typefaces are open sourced and available on Google Fonts.

The Delhi session will have students from Graphic Design Faculty, NIFT, New Delhi.

Venue: Cha Bar, N-81, Block N, Connaught Place, New Delhi.

Date: 5 August, 2017.

Time: 10 am to 1 pm.

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