Samsung is Asia’s top brand; Sony reclaims second spot
Campaign Asia-Pacific in collaboration with Nielsen has published an exclusive 'Asia's Top 1000 Brands' research for the year 2014. Samsung was numero uno in 10 of the 13 markets surveyed (Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, Singapore, Thailand and the Philippines). Sony came top in Taiwan and Vietnam as well as its home market Japan. Sony regained its second position, which it had conceded to Apple in last year’s survey. The annually conducted comprehensive res
12 Jun 2014 | By Mihir Joshi
Samsung is Asia’s top brand; Sony reclaims second spot
The top 10 brands included six technology brands, one FMCG brand (Nestle) and three apparels manufacturers (Adidas, Nike and Chanel).
The study explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Research relies on a total of 400 respondents in each market, except India and China where participants number 800 and 1200 respectively. To be representative of market populations, survey quotas target age, gender and monthly household income.
The study encompassed 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.
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