Rovema acquires Hassia Packaging 

German-based packaging machine manufacturer, Rovema, has signed an agreement to acquire Pune-based Hassia Packaging. Hereafter, the company will be known as Hassia India.

25 Jul 2020 | By WhatPackaging? Team

Torkel: Hassia India fits precisely into our strategic alignment

Hassia India was previously part of the IMA Group. The company focuses on the mid-price product packaging segment, especially in Asia and Africa. And similar to Rovema, is active in the food segment. 

Jens Torkel, managing director, Rovema, said, "Hassia India fits precisely into our strategic alignment. The expansion of our market presence with local production in South East Asia will be significantly accelerated with this acquisition. Hassia is a company with a very good service orientation and can already show intensive experience in dealing with sustainable packaging materials". 

According to the Fernwald, Germany-based company, the acquisition will enable them to complete its international portfolio with strategically important and solid service and assembly location. It will also strengthen the company’s service offerings. Thus, enabling it to expand its lifecycle service concept for the African and Asian regions. 

In addition to conventional Vertical Form, Fill and Seal (VFFS) machines, Hassia India manufactures multilane sachet form, fill and seal machines such as for packaging liquid detergents or cosmetic products. Both companies specialise in powder segments such as the production of portion packs for liquids.

As with the acquisition of Netherlands-based DL Packaging in January 2020, Hassia India will continue to operate under its existing brand name. The strengths of the company are to be developed in the Rovema network in cooperation with the Hassia’s managing director K Ravi. The current employees at the production site in Pune will work for the new establishment. 

"Hassia has been a leader in value development in the VFFS segment for years through its innovation and also through Indianising German technology. Our customers in India, South East Asia and Africa have set new standards with our support. Rovema is a strong brand with similar values and is a world leader in technology. We are excited about the acquisition and are sure that we will be able to offer our customers new attractive offers and a plus in technology and added value," said Ravi.

Rovema has delivered more than 30,000 machines and systems worldwide and employs more than 600 people. In 2019, ROVEMA achieved a turnover of about 100 million euro. Hassia boasts of more than 1,000 packaging machine installations worldwide and employs around 100 people. It achieved a revenue of close to 5 million euros in 2019.