Rekha Ratnam appointed managing director of Primir

The Print Industries Market Information and Research Organization, the research unit of NPES, announced the leadership appointment of Rekha Ratnam as Primir managing director. This key research management appointment is made as NPES embarks on new strategic business planning and begins to realign the organisation’s internal staff resources.

02 Sep 2016 | By Dibyajyoti Sarma

Greg Safko, former Primir managing director, will continue to serve as a vice-president within NPES to support Primir and NPES research programmes, and embrace new and expanding responsibilities in other essential programme areas.

Ratnam has been with NPES for the last 17 years and her tenure has focused almost exclusively on the NPES and Primir research and market data programmes.

Thayer Long, president, NPES, said, “I’m pleased for the opportunity to promote Rekha Ratnam into the position of Primir managing director. Rekha has spent her career in supporting, managing and leading a multitude of key industry projects. She has played a pivotal role with the Primir executive committee and Greg Safko in developing and launching the recent Primir 2.0 strategic initiatives and product innovation to benefit the full value chain of our industry, and will expand her role as a key resource for Primir and NPES members in the future.”

Ratnam joined NPES in 1999 to support the organisation’s robust research initiatives and market data programs. With the combining of the NPES market research committee and PIA’s GAMIS research unit in 2005, her role became more specialised to support the newly named Primir, as an expanding and instrumental research association for the graphic communications industry. Since Primir’s inception, she has a proven record of contributing to the published portfolio of quality market research about the industry, for member firms in diverse industry segments.

Primir, the Print Industries Market Information and Research Organization, is a global source of data, analysis and trend information about print and related communications industries. Primir research is funded by member dues as well as through support from NPES The Association for Suppliers of Printing, Publishing and Converting Technologies. PRIMIR annually provides over USD 400,000 in current research studies, including relevant market data and detailed information on graphic communications and related fields.

For information about Primir visit