Radico Khaitan launches whisky in UFlex’s foil stamping pack
The country’s largest IMFL maker, Radico Khaitan, has launched its whisky brand ‘Triple Eight’ in an iconic pack imbibing the foil stamping feature manufactured by UFlex-Asepto, rejuvenating its aseptic packaging story for its consumers. The Triple Eight whisky aseptic packs, launched in Karnataka, is the outcome of a packaging partnership between both the companies to elevate the packaging standards for the IMFL category products and embellish the packs to make them aesthetically superior using unique design blends for brand differentiation.
18 Mar 2021 | By Rahul Kumar
Elaborating on the unique packaging development, Ashwani Kumar Sharma, president and CEO, UFlex-Asepto, said, “The packaging will certainly accentuate its class to create an aspiration reach for its customers. While differentiation through unique packaging experience has always been Asepto’s key focus, the steal is the anti-counterfeit quality that is pertinent to prevent the consumption of adulterated liquor — a grave concern for the liquor makers.”
While the brand Triple Eight will focus on better count of blended whisky inside, the startling effects of gold foil stamping and black colour will impart the packs a unique identity.
Amar Sinha, chief operating officer, Radico Khaitan, said, “This is, in fact, the first time that an alcoholic beverage company has ventured into the foil stamping effects in the aseptic packaging space.”
This has been a result of the effort by both the companies to enter with a unique identity for the Triple Eight brand. “Radico has always been ahead in the innovation and Triple Eight has created a buzz in the market with its iconic aesthetic shelf appeal encouraging repeat sales,” Sinha added.
UFlex–Asepto, through this partnership, is proposing uniqueness in aseptic packaging which was very basic until now, Sharma said, adding, “Asepto's aseptic liquid packaging is a true example of an offering with top-class functionality as well as visually elegant packaging apt for alcoholic beverages.”
The new-age packaging works in more ways than one by curbing adulteration in the segment, creating great choice for customers on retail shelves and retaining the quality flavours that Radico Khaitan is known to offer.
Triple Eight is a premium whisky and to cater to the growing demand in Karnataka it is now made available in 90-ml and 180-ml sizes. The six-layered aseptic packaging creates room for an experience for customers to get great taste of classic blended whisky in the above price range bracket.