PrintWeek Awards 2022: Unbox wins Packaging Converter of the Year (Rigid Box)
The wide range of impressive boxes produced by Unbox really stood out. From the miniature scale model produced to market models of the iconic Indian Railways to the subtle use of gold foil to give the Paul John Indian Grape Brandy an Indian touch, the team a Unbox put in a huge amount of hard work and R&D into crafting these packaging.
02 Nov 2022 | By PrintWeek Team
The Paul John Indian Grape Brandy box has a run length of 5,000 pieces which took 20 days to produce. While the printing is incidental in such packaging, here it was CMYK plus coater. Finishing consisted of Matt lamination, gold foiling, soft UV, V-grooving for the board. The highlight was the gold laminated card compartment making from the inside. As the box opens, a glittering compartment holds the glass bottle. A dash of matte laminate tones down the glitter to as much required. How the team avoided crack in the card during fold, is testimony of the hard work. “A tough order to crack it was,” said Unbox.
The Uovo box, a top bottom rigid box was produced for a saxophone instrument, client of which was based out of New York City, US. The box is printed using two Pantone colours. The design of the box was critical, as it had many running elements. Utmost care was required while die-cutting and wrapping the paper on the board. For a better unboxing experience, the company curated a two-tier compartment of EVA foam. The smooth slide down of the inner element, and the top cover, was the highlight. Unbox produced 10,000 pieces of these boxes.
The Panache Black Velvet Box and the Indian Railways miniature box produced to hold perfume bottle and the models of the iconic Indian Railways, were super slick and beautifully simple.
Judges said, the submission featured “great samples with great finishing, and a great example of unboxing”.