PrintWeek Awards 2022: ITC Packaging and Printing Business wins Packaging Converter of the Year (F&B)
The company produced two-lakh Antiquity Blue whisky gift packs for Diageo India using structurally sturdy microfluted carton with high-definition fluid art graphic print quality.
02 Nov 2022 | By PrintWeek Team
A combination of HC Moog gravure and Heidelberg offset printing presses were deployed with several value addition press and post-press effect. UV matte and gloss coating was rendered by the Heidelberg V machine, hot foil stamping with Bobst Expertfoil machine, embossing with Bobst Mastercut. The carton used metallic silver, CMYK, two hits of Pantone and gold. The judges concurred with the description of the packaging, “It’s a visual treat to the eyes”.
The second sample, Oaken Glow whisky pack was a visual delight. Value-addition of the carton produced on uncoated side of the virgin board. The major challenge was execution foil stamping on the uncoated coarse side of the board. The tender graphics comprising of shades of brown gave the carton a natural clement look. The brand logo is highlighted by the copper coloured foil. Reverse printing with solid creamy brown colour made the carton a complete package. The structural design consisting of sleeve to hold the neck of the bottle and auto-lock bottom made the filling easier at the user-end.
The Black Dog got two new versions aimed at modernising the pack and provide consumers an elevated experience and making it a choice of drink for the next generation of enthusiasts. The company used variety of printing technology and combination. The brand launched two different variants Black Reserve and Triple Gold Reserve.
The Triple Gold Reserve was initially printed using metallic silver ink on the gravure press in order to give a gleaming base effect and then overprinted with typical brand colour through offset UV printing technology. The Black Reserve variant on the other hand as its name implies was given a black background with a blend of mild colours printed using offset technology. Gloss drip-off effect has been strategically placed to give the pack a premium finish and enhance the branding. Classy copper foil and embossing finish adds further enhancement to the brand.
The fourth, MOD limited edition festive gift pack for the Mad Over Donuts brand was a delightful and fascinating packaging, said the judges. Graphical design carrying a bright shade of colours were perfectly given life by the bright golden foil and the matte and silky smooth tactile spot gloss varnish value additions.