Print buyer panel to assess potential of print marketing at PWI Awards Night

The PrintWeek India Awards Night slated for 4 November 2016 (Friday), will see top names from printing fraternity celebrate the best of Indian print and raise the roof at a ritzy, packed-out ceremony at Grand Hyatt Mumbai.

28 Oct 2016 | By Rushikesh Aravkar

To top it all, an audience of 300+ print enthusiasts will witness a print buyer discussion titled as ‘Stone. Paper. Scissor. Are marketers turning stone to paper and cutting off innovation?’

The 30-minute panel discussion will also put light on marketers’ challenges to innovate with print.

Stone. Paper. Scissor. Are marketers turning stone to paper and cutting off innovation?

Geetanjali Bhattacharji, CEO - marketing services audit, Spatial Access

Ankit Desai, head - media and digital marketing, India and Global Centre of Excellence at Marico 
Sunil Gadgil, director- marketing at Nivea India (An affiliate of Beiersdorf AG) Access
Sudip Ghose, vice president – marketing, VIP Industries 
Hemal Vadera, general manager - advertising and brand development at Bajaj Electricals

The panel of marketers will discuss what it takes to rediscover print as a powerful marketing channel.

Bhattacharji said, “As a marketing services audit firm, we observe that as brands get digital, they're getting print-shy. The objective of the panel discussion is to evaluate the reasons behind this shift and check whether brands are missing out on an opportunity to innovate and create targeted pieces of print with greater ROI.”

The panel discussion will be followed by formal dinner and awards presentation.

To reserve your seat at the Awards Night, write to Monica Preeti Rohra at | 022 2378 7402.