Pepsico India launches Mountain Dew Ice

PepsiCo India has reinforced its beverage portfolio with the introduction of lemon juice-based Mountain Dew Ice.

06 Mar 2021 | By WhatPackaging? Team

Mountain Dew Ice will be available in single and multiple serve packs

Vineet Sharma, category director, Mountain Dew and Sting, PepsiCo India, said, “The launch of Mountain Dew Ice is a significant milestone and a testimony of our commitment towards beverage category innovation. The beverage brings the best of both worlds to the consumers — the fun of bubbles and fizz and goodness of juice. This innovation is based on extensive consumer research and is in line with the ambition of providing our consumers with the beverage of their choice.”

He added, “Mountain Dew Ice is a beverage specially made for the Indian market. With Mountain Dew being a much-loved brand for decades now, we are confident that consumers are going to enjoy the new Mountain Dew Ice too.”

Mountain Dew Ice will be available in both single and multiple serve packs across modern and traditional retail outlets as well as on eCommerce platforms.