Peach Fuzz named Pantone Colour of the Year

Pantone has described its Colour of the Year for 2024, Pantone 13-1023 Peach Fuzz, as “a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul”.

13 Dec 2023 | By PrintWeek Team

Peach Fuzz: A cosy peach hue softly nestled between pink and orange

Following on from Pantone 18-1750 Viva Magenta, its pick for Colour of the Year 2023, Peach Fuzz is said to be “a warm and cosy shade highlighting our desire for togetherness with others and the feeling of sanctuary this creates”.

“A cosy peach hue softly nestled between pink and orange, Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director at Pantone Color Institute.

“Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, Pantone 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”

Pantone continued to wax lyrical about the choice in its announcement: “Sensitive but sweet and airy, Pantone 13-1023 Peach Fuzz evokes a new modernity. While centred on the human experience of enriching and nurturing the mind body and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful bringing beauty to the digital world. Poetic and romantic, a clean peach tone with a vintage vibe, Pantone 13-1023 Peach Fuzz reflects the past yet has been rephrased to have a contemporary ambiance.”

The introduction of Pantone 13-1023 Peach Fuzz also marks the 25th anniversary of the Pantone Colour of the Year programme, which was first introduced by the Pantone Color Institute in 1999.

“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love,” added Laurie Pressman, vice-president of the Pantone Color Institute.

“The colour is one whose warm and welcoming embrace conveys a message of compassion and whose cosy sensibility brings people together and enriches the soul.

“In the spirit of Pantone 13-1023 Peach Fuzz, we reflect on the last 25 years of the Pantone Colour of the Year programme, grateful to provide an avenue where designers and colour enthusiasts all over the world can engage in a conversation about colour, be inspired by colour and showcase their creativity within their communities. We look forward to continuing this for many more years to come.”


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