Paper Day: Sona poised to cater to the demands for sustainable, recycled paper

In recent years, there has been a significant shift in consumer preferences toward more sustainable and environmentally friendly products. This trend is particularly evident in the paper industry, where the demand for sustainable paper has been steadily growing.

31 Jul 2023 | By Charmiane Alexander

Sona Papers, with its vast range of sustainable and recycled paper collections, is well-positioned to meet the growing demands of the environment-friendly market

Paper Day, celebrated on 1 August, is an apt reminder to corporates and communities about the significance of making environment-friendly decisions in their print communication, and motivates other companies to follow this sustainable approach. 

Recognising this market opportunity, Sona Papers, with its vast range of sustainable and recycled paper collections, is well-positioned to meet the growing demands of the environment-friendly market. 

On 1 August 1940, Handmade Paper Institute started producing paper in Pune. 77 years later, India’s apex paper body, the FPTA declared this day as Paper Day.

Sustainable paper refers to papers that are produced using environmentally responsible methods and materials. The growing and extensive usage of plastics and alternative materials, which are not environment friendly, have endangered wildlife, have polluted oceans and landscapes, and have caused lasting damage to ecosystems. 

As a result, brands are looking for eco-friendly alternatives to plastics. 

The growing awareness of deforestation, carbon emissions, and pollution associated with the paper industry has driven consumers and businesses to seek alternatives that are more sustainable and socially responsible. Sona Papers has emerged as a leading player in the sustainable paper market due to its commitment to environmental stewardship and its extensive paper offerings. 

Sona Papers provides a wide range of sustainable paper options to cater to the various needs and preferences of consumers. Whether it’s recycled paper, FSC-certified paper, chlorine-free paper, or paper made from alternative fibers like bamboo or hemp, Sona Papers ensures that customers have access to a diverse selection of the environment-friendly paper range.

By celebrating Paper Day, we remind ourselves of the importance of choosing environmentally friendly alternatives. One of the key factors that set Sona Papers apart is its emphasis on responsible sourcing. The company collaborates with international mills that adhere to sustainable forestry practices and support responsible management of forests,” said Raju Suneja, marketing director, Sona Papers.

He added, “All the mills that we are associated with, Mycordenons Paper, Fedrigoni Papers, Neenah paper, Hansol Paper, Lenzing Paper, Munken Paper, adhre to the stringent environment policies. By ensuring that the raw materials used in paper production come from well-managed and renewable sources, Sona Papers minimises its ecological footprint and contributes to the preservation of forests and biodiversity.”

Additionally, Sona Papers has made significant investments in technology and innovation to improve the efficiency of its sourcing processes. Sona Papers actively engages in educating and raising awareness about the importance of sustainable paper among its stakeholders. The company promotes the benefits of using sustainable paper through various channels, including marketing campaigns, industry events, and partnerships with environmental organizations. By doing so, Sona Papers has vowed to play a vital role in driving the adaption of eco-friendly paper and practices across the print industry.  

Anup Verma, head, sales and marketing, Sona Papers, said this year is an important milestone for Sona Papers as it is focusing more on environment-friendly paper selling and sourcing. “We have made a big move by associating ourselves with Fedrigoni Paper to promote its eco-friendly paper range, material viva,” he said.

He added, “We have also launched, the Recyco range of fine papers from myCordenons brand. The Recyco is produced with 100% recycled fibre with variable percentages of pre-consumer waste and post-consumer waste fibres. By addressing these demands head-on, Sona Papers has secured a prominent position for itself as a trusted provider of sustainable papers.”