Pantone colour of the year revealed
Pantone has named an “evocative soft brown,” called Mocha Mousse, as its colour of the year for 2025, continuing the yearly tradition. In a statement, the global colour specialist said Mocha Mousse is “a mellow brown infused with a sensorial and comforting warmth.”
06 Dec 2024 | By PrintWeek Team
“A warming rich brown hue, Pantone 17-1230 Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort,” it added.
Leatrice Eiseman, executive director of the Pantone Color Institute, said the colour evokes “thoughtful indulgence.”
“Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe,” she said in the statement.
Laurie Pressman, vice-president of the Pantone Color Institute, added that Mocha Mousse feeds into a desire for harmony. “With that in mind, for Pantone colour of the year 2025, we look to a colour that reaches into our desire for comfort and wellness, and the indulgence of simple pleasures that we can gift and share with others,” she said.
(Courtesy: Agencies)
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