Nutricane adds new juices to its Omg! portfolio

New Delhi-based juice and beverage company, Nutricane Beverages has launched two new variants, mango and guava, to its Omg! range of fruit juices.

08 Jun 2019 | By Abhishek Muralidharan

The fruit juices come in mango and guava variants

These variants add to the three flavours that the company had introduced last year.

Dipin Kapur, co-founder, Nutricane Beverages, “Our mission is to offer consumers the most delicious, nutritious and fresh tasting juices. By enhancing the goodness of fruits with naturally sweet sugarcane juice, we’ve not only created one-of-a-kind flavour combinations but also replaced harmful refined sugar with a healthier alternative, offering a promise of nutrition and taste.”

The Omg! range of juices are made with sugarcane juice and are packed in 250 ml recyclable glass bottles without any added sugar or chemical preservatives.

Neeraj Jalan, co-founder, Nutricane Beverages, said, “Our ancestors knew the immense health benefits of sugarcane juice and it was used as a sweetening ingredient at the time. Refined sugar, produced from sugarcane, is devoid of any nutrients and was perhaps made only for its longer shelf life.”

According to Nutricane, these unique fruit juices are a first of their kind globally where fruits are combined with sugarcane juice, and this was made possible through its internally developed patent-pending process called 'FreshFusion'. 

Sachin Goel, co-founder, Nutricane Beverages, said, “The replacement of empty calories from sugar with healthy sugarcane juice is indeed a ground-breaking innovation in the beverage segment. What seems to be the most natural combination is, in fact, the result of persistent research and development. Our new juices are a healthy alternative to other packaged soft drinks and fruit beverages available in the market,” 

Priced at 45, the fruit juices are currently available at locations such as Delhi NCR, Jammu and Kashmir, Jaipur, Chennai, Bengaluru and Lucknow, and will be available in more cities all over India in the coming months.