Nivea introduces festive campaign for hand cream

Nivea has launched its first ever hand cream range in India with a new digital film called Busy Hands. The film focuses on the importance of hand care in the festive season of Diwali.

26 Oct 2019 | By WhatPackaging? Team

The Deep Restore Serum in the hand cream help in achieving soft hands

Sachin Killawala, director marketing, Nivea India said, “Our hands are how we interact with the world around us. They are exposed to more sun, weather, rough surfaces and other harsh cleansing products than any other part of our body. We also express ourselves the most with our hands and yet we tend to neglect them. As we move into the time of festivities with an abundance of planning and bonding with family and friends, the hands are the most exposed yet, not cared for part of the body. With this, Nivea, as a complete skincare brand, is enabling consumers to take care of the most important part of our body during the most important festival of our lives.”

According to the company, the new range of hand creams have been introduced with Deep Restore Serum that restores the lost moisture and thus, enables soft hands.

Robby Mathew, chief creative officer, FCB Interface, said, “Our attempt with the Nivea hand cream film was not to celebrate the festivals, but to celebrate the hands that are so busy making those festivals special. Since we were launching the hand cream category in India, we wanted to create something that was visually stark and stood out from a sea of other festive ads. The treatment of super-slow-motion shots of the hands juxtaposed against quick, high energy festive shots give the film a fresh energy and make it an interesting watch.”

The digital film showcases the several instances we put our hands to use during Diwali. From making sweets, creation of rangolis to celebrating with family and friends, the visual imagery of film showcases the importance of essential hand-care by applying the Nivea Hand Cream.