NID and Georgia aim to create sustainable eCommerce packaging

USA-based Georgia Southern University is partnering with the National Institute of Design in India (NID) along with some of the largest eCommerce companies in India to develop alternatives for the packaging online retail shopping.

13 Mar 2020 | By WhatPackaging? Team

Dominique Halaby, director of Georgia Southern’s FabLab and Business Innovation Group (left) with NID students

According to Georgia Southern University, the objective of the partnership is to generate ideas and prototypes for innovative and sustainable packaging solutions for the eCommerce industry and to design sustainable packaging, keeping in mind the challenges faced in transporting goods from store to home.

Dominique Halaby, director of Georgia Southern’s FabLab and Business Innovation Group, and Santanu Majumdar, associate professor of graphic design, recently travelled to India to conduct a two-week workshop with NID students on creating sustainable eCommerce packaging.

During which, students from NID worked in various areas to understand the entire logistics process, including supply chain management to human interaction with eCommerce packaging, in addition to the challenges faced at every touch point. In addition, they created and tested several prototypes before presenting their final outcome to a team of industry executives in person.

“The opportunity to work with NID and others to address global issues as they relate to sustainability and logistics has the benefit of extending the profile of our institution and creating connections that will, hopefully, manifest themselves in new learning and employment opportunities for our students,” said Halaby.