Media Expo Mumbai begins tomorrow

After a two-year lull, the first post-pandemic edition of Media Expo in the financial capital of India will open its doors to the much-awaited in-person trade fair experience.

11 May 2022 | By Aultrin Vijay

The 48th edition of Media Expo will be held at the Bombay Exhibition Centre in Goregaon, Mumbai from 12-14 May 2022. It is the first post-pandemic show by Media Expo and aims to rekindle the in-person trade fair experience, which had gone for a toss during the last couple of years.

More than 100 brands will be showcasing and launching their latest and greatest product offerings for the indoor and OOH advertising, and signage industry. The show aims to unite advertising and creative professionals, including manufacturers, advertising agencies, interior designers, architects and other players to witness the evolution of advertising in India.

The organiser, Messe Frankfurt Trade Fairs India, says that there are 20 new entrants from Ahmedabad, Mumbai, New Delhi, Pune, Surat along with international players from Germany, Italy, and the UK.

The show will be open from 12-13 May 2022 from 10am to 6pm; 10am-5pm on 14 May 2022.

The Federation of Airport Media Owners (FAMO) has extended support to Media Expo Mumbai to accentuate the growing influence of airport-out-of-home (AOOH) advertising in India. India’s renowned Ad guru, KV Sridhar aka Pops will be inaugurating the exhibition in Mumbai, along with chief dignitaries from the FAMO and Maharashtra Mundran Parishad (MMP).

Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings, stated, “Digitising OOH spaces has opened up a massive opportunity for signage manufacturers, advertisers and media owners. With things now back to normal and rising footfalls in airports, metros, malls and other key engagement areas, the digital signage industry can move up a gear to become a more dominant force in advertising, alongside the traditional OOH. Through Media Expo Mumbai 2022, Messe Frankfurt India will continue to support the indoor and outdoor advertising segment by introducing various technologies into the spectrum.”

Advertising has got a new dimension with AOOH, with visual advertising media found around airports, inside airports and in-flight. According to recent studies, almost 20 million passengers travel through Mumbai International Airport annually; 60% of which notice OOH advertisements placed around and within the airport, thus making it a highly-effective engagement spot for brands to market their products.

To inform the advertising fraternity about the growing AOOH sector in India and explore new digital signage technologies to integrate into their AOOH ecosystem, FAMO, the apex body that brings together all media owner organisations in the AOOH space in India has extended its support to Media Expo Mumbai 2022.

SK Chaudhary, president, FAMO, stated, “FAMO’s endeavour to build industry-wide awareness of the airport media’s competitiveness and its diverse offerings will be greatly aided by Media Expo’s business platform that unites advertising professionals and signage manufacturers from all across India. We hope that this partnership will bring AOOH into greater limelight and benefit media owners through various signage advertising tools exhibited at the fair.”

Additionally, 6W Research will unveil its exclusive whitepaper on the Indian digital signage industry. The report is said to provide the industry with an overview and forward-looking analysis of India’s growing digital signage advertising segment.

Observing the expansion of the digital signage segment in India, Rajjat Kharbanda, research director, 6W Research, stated: “India digital signage market is in the growing stage of industry lifecycle as there is a robust demand for organised retail sector attributed to surging urbanisation and rising household income.

“The organised retail sector is expected to increase to 82 million sqft by 2023 in India. The remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India. It is expected to reach USD 30.6 billion by 2023 from USD 23.7 billion in 2021 with rising cinema halls in various parts of Indian cities and adoption of digital technology.”

Additionally, the first Mumbai edition of Gartex Texprocess India will take place on the same dates as Media Expo Mumbai, but at a different location – Jio World Convention Centre. Jointly organised by Messe Frankfurt India and MEX Exhibitions, the trade fair aims to accelerate technological advances in the Indian textile and garments industry by showcasing innovative and competitively-priced products from over 120 exhibitors.