Media Expo Mumbai 2022 to showcase OOH trends

India’s renowned ad guru, KV Sridhar, aka Pops, will inaugurate the exhibition to be held on 12-14 May 2022 at Bombay Exhibition Centre, Goregaon.

The 48th edition of the show will unite advertising and creative professionals, including manufacturers, advertising agencies, interior designers, architects and other players to witness the evolution of advertising in India.

The fair will display the latest technological capabilities in indoor and OOH advertising, printing, static and digital signage, retail displays, finishing and fabrication, as well as consumables and media.

It will see the presence of over 100 brands, including Colorjet, Cosign, CubeLED, Canopus Imaging Systems, D-Kit Media, Epson, Gildo Profilati SRH, HP, Mehta Cad Cam, Metamark UK, Mimaki, Mysign, Newtech Video Systems, Orafol India, Rextone Industries, Unique Ads Media, among others.

KV Sridhar will be part of the inauguration panel, along with chief dignitaries from FAMO and Maharashtra Mundran Parishad (MMP). 

Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings, stated: “Digitisation of OOH spaces has opened up a massive opportunity, both for signage manufacturers, advertisers and media owners. Especially with things now back to normal and rising footfalls in airports, metros, malls, and other key engagement areas, the digital signage industry can move up a gear to become a more dominant force in advertising, alongside the traditional OOH. Through Media Expo Mumbai 2022, we will continue to support the indoor and outdoor advertising segment by introducing various technologies into the spectrum.”

Rise of AOOH

Airport-Out-Of-Home (AOOH) is a new chapter in the world of advertising, consisting of any visual advertising media found around airports, inside airports and in-flight. According to recent studies, almost 20 million passengers travel through Mumbai International Airport annually, 60% of which notice OOH advertisements placed around and within the airport, thus making it a highly-effective engagement spot for brands to market their products.

To inform the advertising fraternity about the growing AOOH sector in India and explore new digital signage technologies to integrate into their AOOH ecosystem, the Federation of Airport Media Owners (FAMO), the apex body that brings together all media owner organisations in the Airport Out-Of-Home (AOOH) space in India has extended its support to Media Expo Mumbai 2022.

SK Chaudhary, president, FAMO, said, “FAMO’s endeavour to build industry-wide awareness of the airport media’s competitiveness and its diverse offerings will be aided by Media Expo’s business platform that unites advertising professionals and signage manufacturers from all across India.”

Whitepaper on digital signage 

An exclusive whitepaper on Indian digital signage industry 2022 - 2028 will also be unveiled by 6W Research during the trade fair.

The report will provide the industry with an overview and forward-looking analysis of India’s growing digital signage advertising segment. 

Rajjat Kharbanda, research director, 6W Research, said, “India digital signage market is in the growing stage of industry life cycle as there is a robust demand for organised retail sector attributed to surging urbanisation and rising household income. The organised retail sector is expected to increase to 82-million sqft by 2023 in India. The remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India. It is expected to reach USD 30.6-billion by 2023 from USD 23.7-billion in 2021 with rising cinema halls in various parts of Indian cities and adoption of digital technology.”

To meet the cumulative demands, digital signage brands like Mistry Sign, Newtech Video Systems, Sharp Sign, Sign India, Sign Junction, SuperUs and Vishwanjali Technology will be exhibiting their products and technologies before the industry.