Media Expo begins at New Delhi

The 45th edition of Media Expo has commenced at Pragati Maidan, New Delhi. The exhibition for indoor and outdoor advertising, signage and printing industries has seen a 13% increase in the number of exhibitors, according to the organiser.

06 Sep 2019 | By Abhishek Muralidharan

The event has seen a 13% increase in the number of exhibitors

Raj Manek, executive director and board member, Messe Frankfurt Asia Holding, said: “It has been a brilliant year for our show, Media Expo. Along with Mumbai, the New Delhi edition has also broken its previous exhibitor records showcasing the unceasing trust the platform has earned from our exhibitors and visitors. With constant efforts to enhance the show, we will continue to build a one-stop-brand offering all-encompassing solutions for this industry.”

Currently, a total of 219 exhibitors are altogether displaying over 150 running machines at halls 8, 9,10,11,12, and 12A. Spread across 18,102 sqm of exhibition area, the event has seen a 14% increase in exhibition space. The event has highlighted a wide range of textile and flatbed printers, display equipment, types of vinyl and other marketing materials; 3D printers, and digital signages with build-in IoT systems.

Michael Dehn, general manager – sales and marketing, Messe Frankfurt Trade Fairs India,“ We acquired the show back in 2014 and I am happy to announce that the exhibition has grown 64% in the last five years and it hosts more than 200 exhibitors this year.”

Media Expo has also organised a workshop, which aims to bring industry leaders and experts under one roof. This knowledge platform is specially designed to focus on the latest trends and opportunities, which the advertisers can grab to create an impactful marketing campaign. 

Media Expo 2019 inauguration ceremony

The workshop will host top members from the printing, digital and signage industry, such as Santosh Nair of HP India, Rajesh Mrithyujayan of Monotech Systems, Tejasa Purandare of Cosign India, and Akash Arora of Aero Digital Signage. It will shed light on whether digital printing is a sustainable alternative; merits of 3D printing and signage planning and whether digital signage is replacing print.

One of the major attractions at the tradeshow Arrow Digital's Massivit 3D printer, which is displayed for the first time in India. It is used to create 3D POP displays, props, 2D/3D billboards and signage, innovative window displays, 3D moulds for thermoforming, channel letters and 3D logos, custom-shaped SEG frames, and personalised pop-ups for stores and booths.

The curtain-raiser to the MEA 2020 Awards took place at the inauguration on 6 September 2019. “Together with the leading advisory firm Ernst & Young, we have conceptualised a platform which will be rewarding innovative applications in the industry and we are pleased to announce the launch of ‘Media Expo Excellence Awards’ which will take place at our next edition in 2020,” added Dehn.

The trade show will conclude on 8 September 2019.

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