Macromedia invests in EFI Vutek

Naresh Kumar, director of Macromedia, said that the company already operates a comprehensive portfolio of EFI printers across roll-to-roll, hybrid, flatbed, and dye-sublimation technologies. With the addition of the Vutek h3, the company now integrates a powerful hybrid solution engineered as an industrial production platform for high-performance environments.

Equipped with UltraDrop Technology and high-velocity 7pL greyscale printheads, the system delivers sharp text, smooth gradients, and refined detail at resolutions up to 1,200-dpi — meeting the demanding standards of retail chains, corporate interiors, and brand environments. The platform supports media up to 5.08-cm thick and enables up to nine-layer printing in a single pass, unlocking high-value creative applications. Advanced features such as multi-roll capability, automated loaders and stackers, super-duty winders, and skip-white functionality further enhance workflow efficiency while reducing ink consumption.

A camera-based vision system ensures sub-pixel alignment and printhead density consistency, while mechanical crash and wrinkle detection systems protect both media and machinery — reinforcing long-term reliability.

For Macromedia, sustainability is not a trend but a responsibility. EFI’s LED cool cure technology significantly reduces energy consumption while maintaining peak performance. Compared to other traditional lamp systems, LED curing can cut energy usage by up to 82%, while also lowering VOC emissions, reducing waste, and expanding substrate compatibility—aligning production with global ESG expectations.

Sam Patel, CEO of Arrow Digital, said when businesses aim to future-proof operations, they invest in technology that delivers a competitive edge today — not tomorrow. The EFI Vutek h3 is designed for print businesses that aspire to lead, and Macromedia has consistently demonstrated that leadership mindset. This decision was not about incremental expansion, but about strengthening an already robust EFI ecosystem.

Patel emphasised that sustainability today is a strategic advantage: reducing operating costs while minimising environmental impact strengthens both business performance and brand value. He also noted that for Arrow Digital, the installation marks the beginning of a long-term partnership, extending beyond deployment to ongoing optimisation, training, and performance enhancement.

Kumar echoed this sentiment, highlighting that while technology is essential, responsive support makes the real difference. Arrow Digital’s service expertise and nationwide support infrastructure provide the confidence needed for aggressive expansion.