Labelexpo 2023: Dow highlights the power of innovation

During Labelexpo Europe 2023, held on 11-14 September, Dow highlighted its portfolio of next-generation silicone release coatings, acrylics, hotmelt and silicone adhesives that are enabling label performance in a circular economy.

12 Sep 2023 | By Charmiane Alexander

The SYL-OFF SL 184 coating is a solvent-free solution suitable for high-speed coating operations

As part of Dow’s commitment to delivering a sustainable future for the world through materials science, Dow launched SYL-OFF Protect – a carbon-neutral selection of SYL-OFF Silicone Release Coatings. Certified by an independent third party according to PAS 2060, these products offer the same quality and performance customers in the label industry expect from standard SYL-OFF Silicone Release Coatings, with the added benefit of a reduced carbon footprint.

“Many of our customers in the label industry are looking for innovative technologies that not only provide them with the quality they need but also help them meet their sustainability targets. Our selected range of SYL-OFF Protect Silicone Release Coatings are making it possible by combining reduction of carbon footprint without compromising on quality,” said Nathalie Gerard, European market manager for Dow Pressure Sensitive Industries. 

Attendees will also have the opportunity to learn more about Dow’s portfolio of high-performance water-borne label acrylic adhesives that perform under pressure and demonstrate exceptional adhesive strength, UV resistance, temperature stability, and processing efficiency.

INVISU 7007 wash-off label adhesive, which is Dow’s second product launch at Labelexpo Europe, enables the separation of polyolefin-based (PE, PP) filmic labels from PET bottles for enhanced PET recycling. Additional performance benefits of this acrylic technology include moisture resistance, easy converting and processing and has been acknowledged by the Association of Plastic Recyclers (APR) for its alignment with caustic wash recycling guidelines.

“The launch of INVISU 7007 water-borne adhesive is an exciting development directly aligned with the label industry’s push towards a circular economy. It addresses both converters’ demand for reliable and high-performing label solutions as well as recyclers’ needs for cleaner recycled materials. Innovations like this are a testament to the possibilities that can be enabled by material science,” said Izzat Midani, marketing manager adhesives at Dow Packaging & Specialty Plastics.