Labelexpo 2018: Avery Dennison focuses on change through innovation

Avery Dennison, the global materials science and manufacturing company, demonstrated ways to pioneer change in the pressure-sensitive adhesive industry during Labelexpo India 2018.

23 Nov 2018 | By Abhishek Muralidharan

(l-r) Pankaj Bhardwaj, senior director and general manager, South Asia, and Anil K Sharma, vice-president and general manager, South Asia Pacific and Sub Saharan Africa, of Avery Dennison at the show

“Personalisation and sustainability are strong influences in the label and packaging industry today,” said Anil K Sharma, vice-president and general manager, South Asia Pacific and Sub Saharan Africa, Avery Dennison. “These will impact the labelling and packaging design, as well as its overall recyclability and its end of life. The pressure is on the label and packaging industry to help converters and brand owners engage on a deeper and more personal level with their customers while continuing to drive sustainability across our value chains.”

“As a pioneer of change, Avery Dennison is committed to delivering innovations through technologies that will help our converters stay ahead of trends, grow their business and bring creative, sustainable solutions to their customers,” said Pankaj Bhardwaj, senior director and general manager, South Asia, Avery Dennison. “We are a progressive company always adapting to changing needs and how end users interact with packaging. We embrace the latest technologies to help our customers to better serve the end customers.”

The Avery Dennison booth at the show comprised of five areas, each emphasising how the industry evolution impacts converters, their customers and ultimately consumers. New products and features were highlighted, as well as the company’s commitment to sustainability and to deliver a portfolio that respond to the changing business environment and needs of customers.

Change your horizons: Functional labelling that helps brand owners ensure safety and security, addressing a major global problem of drug counterfeiting. Avery Dennison offers a broad portfolio of anti-tamper and anti-counterfeiting pharmaceutical labelling solutions to reduce the risk of packaging falsification; including VOID labels, destructible labels and box damage films.

Change perceptions: Premium labelling is one way a brand can differentiate itself to make the sale in a competitive market, and labelling materials must offer design flexibility and meet consumer demand for greater sustainability at an optimum cost. Avery Dennison’s Flexiprint is an innovative Polyolefin based filmic product for converters and brand owners, providing conformable face for tube and semi conformable containers.

Change the future: Avery Dennison is committed to driving change through recycling and material solutions to help converters and brand owners improve their sustainability impact. The company’s liner recycling programme, currently in use by The Himalaya Drug Company, will help brand owners reduce waste from its products and recycle it into new products that can be used in various industries.

Change the game: To remain competitive, today’s businesses and organisations must continuously improve their processes and become more efficient. Radio frequency identification (RFID) is an innovation that enhances both the speed and accuracy of these processes. Avery Dennison offers UHF RFID inlays for high sensitivity products across a broad range of fresh food applications, including chilled environments and metallic-embellished packaging for beauty products.

Change your experience: Avery Dennison has a collaborative hub for design thinking wherein a team of material experts, packaging specialist and designers think out of the box to create entirely new and different. From sketches and design to packaging solutions, virtual and physical prototypes, Avery Dennison’s material and design experts are ready, willing and able to help the customers bring their ideas to life. To enable customers the ease of searching for the right products and materials, we have launched the Product Finder and provides constant content updates to our website.