Industrial Product Printer of the Year 2016: Viraj Prints (Tie)

Viraj Prints receives a Prism for the work it did for the Lakme products, among others. Keeping with the tagline of the product, the Lakme 9to5 CC counter-top unit was developed in-house to match the colour transformation of the product. It took the company 30 days to assemble the electronic lit panel with interval programming to light up the tube.

The rotating counter-top unit for the brand ‘Scalppure’ was designed and visualised in-house. The idea was to achieve metallic finish and a premium look. It took 17 days to assemble the electronic panel along with the hardbound box with metallic effect and drip-off. From visualisation to making the box with holographic effect, it took the company 20-25 days to complete the ‘Lakme Radiance’ unit.

The box is designed such that the inside lid lights up as soon as you open it. In addition to backlit and holographic effect, the hardbound CYMK offset-printed box was given screen-printed shimmer to achieve the ‘radiance’ look. It took 30-35 days from visualisation to completion of the ‘Lakme Shimmer’ counter-top unit. The box adds the metallic effect to resonate with the wedding season requirements.

Viraj Prints (Mumbai)
Tel: +91 9820021551 | info@virajprints.com