India Post opens ‘My Stamp’ scheme for individuals, corporate

If you thought physical mails, or snail mail as they are derogatorily called, were so last century, think again. This may be the direct promotional opportunity you have been waiting for.

13 Jul 2016 | By Dibyajyoti Sarma

In a bid to generate revenues, India Post recently opened a scheme of customised printing of ‘My Stamp’ for individuals and corporates. Under the scheme, an individual or a corporate entity can get their photo or logo printed inside the postage stamp at a price of Rs 12 lakh.

The customer will receive 5,000 sheets comprising 60,000 postage stamps. These stamps can be used for general postal mail.

Earlier, India Post only allowed printing of photo or design next to postage stamp on a Rs 300 ‘My Stamp’ sheet.

So far, the department has issued customised My Stamp for eCommerce platform Amazon India, and Hindustan Aeronautics Limited.

My Stamp has helped India Post receive Rs 2 crore in fiscal 2016-17. Total revenue from My Stamp fiscal in 2015-16 was Rs 2.83 crore.

The scheme

  • A brand name for personalised sheets of postage Stamps of India Post
  • The personalisation is achieved by printing a thumbnail photograph of the customer images and logos alongside the selected Commemorative Postage Stamp
  • It was first introduced in India during the World Philatelic Exhibition, ‘INDIPEX 2011’
  • The scheme is available in selected Philatelic Bureaux and counters/ Important Post offices/ Post Offices situated at tourist places.