India leads with 60 shortlists at INMA awards

Indian entries scored a total of 60 shortlists among the total 333 shortlists across 20 categories in the 2022 edition of the INMA (International News Media Association) Global Media Awards. Each of the 20 categories were further divided as regional, national and group level shortlists. Bennett, Coleman & Co, the publisher of The Times of India has the highest number of shortlists, followed by HT Media.

11 Mar 2022 | By PrintWeek Team

Winners of the INMA Global Media Awards will be announced virtually on 9 June.     

The Indian shortlists:

Best brand awareness campaign  

  • Regional: Maharashtra Times – ‘Maharashtra Times Brand Campaign'  
  • National: Hindustan Times – ‘Independence Day #HTLegacyofTruth'  
  • Group: HT Media – ‘Launch Campaign for OTTplay'
  • Group: HT Media – ‘Launch Campaign for Slurrp'  

Best PR or community service campaign  

  • Regional: Dainik Jagran/Inext – ‘Xcuse Me! Where Is My Toilet?'  
  • National: Bennett, Coleman and Co – ‘Times Verified'  
  • Group: Bennett, Coleman and Co - ‘Times Power of Print'
  • Group: HT Media – ‘Covid Resource Center'  

Best use of an event to build a news brand   

  • Regional: Amar Ujala – ‘Hindi Hain Hum – Second Season'
  • Regional: Dainik Bhaskar – ‘Ek Salaam Desh Ke Naam (A Salute in the Name of the Country)'
  • Regional: Dainik Jagran/Inext – ‘Covid Warrior Awards'
  • Regional: Malayala Manorama – ‘Manorama Online Techspectations Educate'  
  • National: Hindustan Times – ‘HTLS 2021'
  • National: Jagran Prakashan – ‘When India Went Silent'  

Best idea to encourage reader engagement   

  • National: Hindustan Times – ‘HH Covid Actions'  

Best use of print  

  1. Regional: Amar Ujala – ‘Sitaron Ki Jameen'
  2. Regional: Dainik Bhaskar – ‘Newspaper Front Page Made From Cloth'
  3. Regional: Maharashtra Times – ‘Maharashtra Times Brings Lord Ganesh's Blessing at Home'  

Best use of video  

  • Regional: Bennett, Coleman & Co – ‘EI Samay Gold – Ghore Baire'  

Best use of audio  

  • Regional: Bennett, Coleman & Co – ‘Navbharat Gold Newscast'
  • Regional: Mathrubhumi Printing & Publishing – ‘Club FM Cinema Katha'
  • Regional: Mid-day Infomedia – ‘The Bombay Film Story Podcast and Mid-day's Mumbai Cricket Podcast' Regional: Vijay Karnataka – ‘BV Family Bhakti Player – Spiritual Newspaper Launched an Audio Box'   National: Hindustan Times – ‘Independence Day #HTLegacyofTruth'  
  • Group: HT Media – ‘OTTplay Podcasts'  

Best use of social media  

  • Regional: Amar Ujala – ‘Achi Aadat – Encourage Newspaper Reading Campaign'
  • Regional: MM Publications – ‘Mathruspandam – Breast Cancer Awareness Webinar Series'  
  • National: SheThePeople.TV – ‘Gender Lens to News'  
  • Group: Bennett, Coleman & Co – ‘#MyFavAdInTOI'  

Best initiative to acquire subscribers  

  • Regional: MM Publications – ‘Manorama Arogyam Subscription Campaign'  
  • National: Jagran Prakashan – ‘The Subscription Engine'  
  • Group: HT Media – ‘Scaling Up Growth'  

Best initiative to retain subscribers  

  • National: Bennett, Coleman & Co – ‘Reaching Out in Covid-19'  

Best subscription in niche project  

  • Regional: Vijay Karnataka – ‘BV Family Bhakti Player – Newspaper Brand Reinvented as an Offline Audio Player'  

Best idea to grow advertising sales  

  • Regional: Malayala Manorama – ‘Manorama Online Techspectations Educate'
  • Regional: Naidunia (A Unit of Jagran Prakashan) – ‘Book Within Book'  
  • National: Bennett, Coleman & Co – ‘Game for Future with AIGF'
  • National: The Hindu – ‘Unacademy – Let’s Crack CSE in Association With The Hindu'
  • National: Hindustan Times – ‘HT Codeathon'
  • National: Jagran Prakashan 'Celebrating Once Again'  
  • Group: Bennett, Coleman & Co – ‘Count on Print'  

Most creative use of advertising formats   

  • Regional: Maharashtra Times – ‘Maharashtra Times Brings Lord Ganesh's Blessing at Home'
  • Regional: Maharashtra Times – ‘Maharashtra Times Tulsi Seeds Innovation on World Environment Day'  
  • National: Hindustan Times - 'HT Friday Finance by HT Brand'  

Best multi-channel client advertising campaign  

  • National: Anandabazar Patrika – ‘Cadbury Gaane Mishti'
  • National: Bennett, Coleman & Co – ‘Let's Fight Diabetes'
  • National: The Hindu – ‘The Hindu – Britannia Bring Back Milk Bikis Campaign'  

Best internal data dashboards and reports  

  • National: Bennett Coleman & Co – ‘Driving Subscriptions, Traffic, and User Engagement Through Smart Use of Data Visualisation'
  • National: Jagran Prakashan – ‘The Subscription Engine'
  • National: Jagran Prakashan - An App for Stakeholders'  

Best use of data to drive a business result  

  • National: Bennett, Coleman & Co – ‘Tableau Insights'  
  • Group: Bennett, Coleman & Co – ‘Times Wishlist'  

Best new digital product  

  • Regional: People Matters – ‘Monetising Your Community with Cohort-Based Learning'  
  • National: Hindustan Times – ‘Health Shots - One of the Fastest Growing Health and Wellness Digital Platforms for the Millennial Woman'
  • National: Jagran Prakashan – ‘An App for Stakeholders'  
  • Group: HT Media – ‘OTTplay' Group: HT Media – ‘Slurrp'  

Best product iteration  

  • Regional: Malayala Manorama – ‘Manorama Online'  
  • Group: HT Media – ‘Hindustan Times App Revamp'  

Best innovation in newsroom transformation  

  • Group: Bennett, Coleman and Co – ‘Future Fit Content Creating Organisation'  

(Courtesy: Campaign India)