Idea Factory enters into labels with Jetsci

Jaipur-based The Idea Factory, a leading name in advertising and signage, has invested in a Jetsci Global KolorSmart+ UV inkjet label production press as a part of its diversification plan. With this installation, the company aims to cater to the label printing market with up to medium-run label printing applications.

22 Jun 2022 | By Rahul Kumar

Yogesh Pradhan, director, The Idea Factory with the new machine

Yogesh Pradhan, director, The Idea Factory, said, “Label and packaging is a growing segment and we wanted to explore it. We did a lot of market research to understand the scenario for matching multiple SKUs and up to mid-run requirements of print length, and finally decided to invest in it as we found the KolorSmart+ as the best kit for our needs. The press offers good speed, substrates compatibility, and flexibility for cost-effective label production.”

Established in 2006, The Idea Factory is an established name in the manufacturing of outdoor advertising materials, indoor advertising, dispensers, acrylic products, hoarding, flex and vinyl printing, retail marketing materials, LED Signage, among others. 

Dinesh Thakur, deputy general manager, sales at Jetsci global, said, “The Idea Factory was explicit about the prerequisites, which we have fulfilled. The KolorSmart+ is intended for label printers who need to begin the advanced excursion at a reasonable cost without settling for less on the quality, efficiency, and or substrates adaptability.”

Jetsci Global is a brand from Monotech Systems that offers a complete range of digital label printing solutions having more than 400 installations in 20+ countries worldwide.