HP and China’s LVAI to roll out largest HP Indigo 20000 digital press

HP and LVAI Holdings (LVAI), a leading customisable candy packaging solutions provider in China, has recently signed a memorandum of understanding (MoU) to deepen collaboration through a wider application of HP Indigo 20000 digital presses. In tandem with the signing of MoU, LVAI is expanding its HP Indigo 20000 digital press fleet to eight units to grow its business in the customisable flexible packaging market. The new installations – scheduled to be delivered in 2019 – will be the largest deployment of the HP Indigo 20000 digital press to date in Asia Pacific and Japan.

15 Nov 2018 | By Rahul Kumar

Guo Jianbo, chief executive officer of LVAI; Alon Bar-Shany, general manager, HP Indigo, Ezuz Shabtai, vice-president and business consultant, HP Indigo, Jonathan Liu, president, Syntax, HP Indigo’s channel partner in China, Cindy Qian, flexible packaging business manager APJ, HP Indigo and Li Peng, general manager of HP China Indigo and PageWide Industrial business, attended the signing ceremony at the 2018 All In Print China exhibition, which took place at the Shanghai New International Expo Centre on 27 October.

The HP Indigo 20000 digital presses will help LVAI transform into an automated production model that boosts productivity, accelerates speed to market and delivers quality customisation. 

The 30-inches (76 cm) HP Indigo 20000 can print various sized flexible packaging applications and supports demand for growing stock keeping units (SKUs), alongside benefits of reduced waste from minimal setup and production of only the quantities needed. The solution also provides converters the freedom to produce nearly any flexible packaging application, in addition to labels, and shrink sleeves on film or paper – all with the proven quality to help meet strict brand requirements.

The HP flexible packaging ecosystem has grown to include end-to-end solutions including HP Indigo Pack Ready Lamination for immediate time-to-market with high-performance laminates. The system consists of the Pack Ready Laminator, supplied by Karlville, and Pack Ready Film.

“The new order from LVAI validates the value of HP Indigo 20000 digitally printed flexible packaging. The HP Indigo solution offers lower environmental impact by eliminating many steps of printing process and supply chain efficiency, while also opening new opportunities for business growth with mass customisation for brand marketing campaigns,” Bar-Shany said. “HP Indigo looks forward to continued collaboration with the flexible packaging industry in China to transform existing business models.”

LVAI purchased China's first HP Indigo 20000 digital press in 2016 in a decision to pioneer personalised packaging solutions, driving market share. By end-2019, they will have installed a total of eight HP Indigo 20000 digital presses to become HP’s biggest customer of the product in Asia Pacific and Japan.