Holosafe gets Jetsci KolorSmart+ to boost productivity

The company decided to invest in KolorSmart+ after Labelexpo in November 2024. The machine can print short- and long-run labels requiring quick changeovers, variable data, and security printing.  
The Jetsci KolorSmart + was installed at Holosafe a few months ago, to tap consumer brands and startups in Delhi-NCR.

The machine has a UV pre-flexo station that can be used for priming, coating or single-colour printing, with up to digital six colours (W+CMYK+O). The web width of the KolorSmart+ is up to 350-mm. It operates with UV LED curable and high-opacity white inks. The ink tanks can store up to five litres of ink. 

Holosafe started as a holographic company and with time, ventured into labelling. After venturing into flexo labelling, the company used holography and labelling together to set itself apart. 

The company caters to the FMCG, pharmaceutical, and alcohol and beverages industry. 

Preeti Mishra, manager, business development, Holosafe, said, “We wanted to print serial data and QR codes. Monotech enables this in four colours and different printing patterns. This is something that we wanted to enable in our packaging to make it smarter.”

She added, “Additionally, regulations in the Western world require products to have a digital passport where one can track the ingredients and the recyclability. This may occur through a QR code or RFID. This is why we have invested in the Jetsci KolorSmart+ to embed the QR codes to gain access to this sort of data.

Holosafe aims to venture into variable data since RFID is another arm of the counterfeiting industry, which, Mishra claims, is largely connected with the counterfeiting industry in the market. Holosafe believes that one feature cannot solve the problem of counterfeiting, it takes a combination of them, such as inks, talking pens or changes in printing that can only be seen through a device.

Team Monotech and Holosafe

The KolorSmart+ enables the company to use variable data, with unique data on each label, which is also a counterfeiting measure. “We are undoubtedly more quality-centric than cost-sensitive. It is important for us to focus on quality rather than capturing the entire market,” Mishra said.

Holosafe currently possesses about 35 machines in its setup; six flexo printers which can print in seven, eight and ten colours, six rotary-die machines, plus several slitter-rewinder machines. Thirty staff members work in business development, finance and accounting departments and there are about one hundred people in the production facility, each working twelve-hour shifts. The production facility operates at optimal capacity. Holosafe’s prime clients are from the pharmaceutical and automotive industry.

The company is attempting to expand on cosmetic and consumer brands that require more beautiful labels. Holosafe currently exports to Egypt, Sri Lanka, the Middle East and Turkey.

Preeti Mishra’s journey is interesting. She strikes out as a confident woman, already a rarity in the printing and packaging industry, and her knowledge seems vast. She previously worked as a banker in Madrid, inspired by the movie Zindagi Na Milegi Dobabara, till she came home and attended Labelexpo 2024 and was greatly exposed to the unending business of the printing and packaging industry, and the company that her parents created.

Mishra’s interest was also piqued by RFID, and she aims to truly integrate it into Holosafe’s technologies in the future.

Over 50+ Jetsci digital label printing and embellishment presses are running globally.