Heidelberg announces its second virtual event; focus on how to stay ahead of the competition

The event under the motto ‘Always a step ahead’ will take place at Heidelberg’s Wiesloch-Walldorf site. Each day’s program will start at 9 am CEST with a live report focusing on a different topic – packaging printing on day one, followed by digitisation and diversification on days two and three respectively.
 
The event is being broadcast from the redesigned Print Media Center at the Wiesloch-Walldorf site, where Heidelberg showcases its latest offset and digital technology for the commercial, packaging, and label market segments.
 
“We are accelerating the development of intelligent digitisation solutions to meet the requirements of our customers,” said Ludwig Allgoewer, global head of sales and marketing at Heidelberg. “At Innovation Week 2021, we are once again demonstrating our credentials as a technology leader – always a step ahead of developments – with the aim of securing future business success for our customers,” he added.

Innovations for new business ideas
Participants can watch video clips to obtain the specific information they require about technologies from the current Heidelberg portfolio.
 
For example, one video introduces Heidelberg Plus, the new entry portal to the Heidelberg ecosystem. A one-time registration opens up the entire Heidelberg world for customers, enabling them to manage their business dealings with the company and access all its services.
 
Other clips show how customers can enjoy success in the growth market of label printing with the Speedmaster CX 75 and become more competitive with the help of new surface finishing options based on digital printing.
 
One video provides insights into how the Performance Advisor Technology (PAT) automated consulting tool uses artificial intelligence to help optimise print shop processes, while a further clip focuses on the benefits of remote agreements with the primary objective of increasing machine availability.
 
Customer showcasing
In virtual presentations, international customers from commercial, packaging, and label market segments will discuss how they improved their performance and, above all, their competitiveness by using the latest Heidelberg technology to drive their company’s digitisation.
 
The profiles include successful users of the new Speedmaster CX 104 press, the automated Stahlfolder P-Stacker fitted with robot technology, and the Versafire digital printing systems, capable of producing flexible applications, especially in surface finishing.
 
Other customer profiles focus on printing companies who have deployed Heidelberg’s subscription agreement to digitise, thus automate their processes using the Prinect workflow, and boosting their productivity.
 
“The customer profiles provide exciting and authentic insights into how print shops have become noticeably more productive by using the innovations Heidelberg has introduced over the past 18 months across all market segments, and how they have made processes more efficient and cost-effective thanks to digitisation,” explained Allgoewer.
 
Heidelberg experts and video media library
To accompany the online program, existing and potential customers will be able to contact the relevant Heidelberg experts on each day of the event, without making an appointment.
 
The Heidelberg video media library is available to all Innovation Week 2021 participants who wish to obtain further information. Covering a large number of wide-ranging topics and a great many Heidelberg products, the videos can be accessed at any time and also streamed after the event. In addition, the library will have recordings of all online Innovation Week presentations.

The event is being held in English, but subtitled versions of all presentations will be available in seven further languages (French, German, Italian, Japanese, Portuguese, Russian, and Spanish). Register now