GSKCH to use EPL's Platina tubes for toothpaste range

​EPL (formerly known as Essel Propack) has partnered with GSK Consumer Healthcare (GSKCH) to help the FMCG major achieve its sustainability targets in the oral care segment. As per the collaboration, EPL will be supplying its Association of Plastic Recyclers (APR) accredited eco-friendly Platina tubes for GSKCH’s toothpaste range.

25 May 2021 | By WhatPackaging? Team

Vats: EPL is proud to be associated with GSK to further their sustainability initiatives in the oral care range

According to EPL, this partnership will help GSKCH’s oral health brands including Sensodyne, Parodontax and Aquafresh tubes to be 100% recyclable by 2025.

Sudhanshu Vats, MD & CEO, EPL, said, “EPL is proud to be associated with GSK to further their sustainability initiatives in the oral care range. This partnership strengthens our core focus on sustainable packaging and our aspirations to actively participate in net-zero impact on the environment journey. Going ahead we believe that sustainability will be the cornerstone of packaging innovation, and EPL is leading the pack globally in sustainable packaging.”

EPL claims that its Platina laminated tubes are produced with less than 5% barrier resin and are designed to deliver source reduction and recyclability without losing any barrier properties. “This allows for sustained product stability and durable shelf life of the packed content.”

Platina tube is especially suited for oral care and beauty and cosmetics products. These tubes and caps are certified as 100% recyclable by (APR) and RecyClass European certification for ‘Code 2’ recycling.

Alan Conner, regional vice president, Europe, EPL, said, “World over the drive towards recyclable products is gaining momentum. At EPL, we now have the right focus and breakthrough innovation capabilities. Our relentless drive towards sustainability has placed us ahead of the pack, and this will generate significant growth for the company as we explore new partnership opportunities.”

GSK foresees the use of the Platina tubes to enable over a billion toothpaste tubes per year to become recyclable by 2025.