Good growth for newspapers, but cost remains a challenge

The Indian newspaper industry faced an unprecedented crisis when the country went into lockdown in March 2020. Circulation fell drastically, so did ad revenue. The FICCI EY report on the Indian M&E industry 2021 showed that print ad revenue came down from Rs 206 billion in 2019 to Rs 122 billion in 2020.

by Dibyajyoti Sarma