Drupa 2024: HP, Canva announce partnership to democratise design and printing

The collaboration between HP and Canva aims to benefit both HP Print Service Providers (PSPs) and the Canva community worldwide, enabling anyone creating visual content on the Canva platform to seamlessly design and print within a fully integrated system. This multi-year deal will enable Canva users to design anything and print anywhere without compromising quality and authenticity.

“This partnership will deliver huge strategic value and fuel customer growth across both organisations,” said Cliff Obrecht, Canva co-founder and chief operating officer.

Canva, founded in 2013, has over 185 million monthly users, including 95% of the Fortune 500. The launch of Canva Print in 2017 has allowed users to design and print a wide range of products — from business cards, brochures, flyers, stickers, marketing collateral, customisation options, and even apparel – experiencing exponential growth with millions of orders annually.

Through this collaboration, the Canva community will gain expanded access to professionally printed products from HP PSPs across the globe. Canva aims to expand its print service to 150 countries by 2026, enabling shorter turnaround times and significantly reducing its carbon footprint through localised operations.  

HP's market-leading automation software, HP PrintOS Site Flow, will help Canva extend its reach by automating production and shipping processes for PSPs. This end-to-end solution streamlines print jobs with auto-scheduling, delivering colour consistency, security, barcode tracking, and optimal productivity. Additionally, HP's expansion of its PrintOS Suite with new features will equip the Canva Print Operations team with powerful tools to identify, connect and manage a global SKU catalogue across HP-enabled PSPs.

"We're excited to partner with HP to accelerate the expansion of Canva Print. HP’s innovations in cloud software, quality management, and digital print have been at the centre of our Canva Print expansion,” said Jim Towle, head of print and partnerships, Canva. “With our teams working closely on new products and additional PSP locations, we can expand our world-class print capabilities and make it easier than ever for our global community to bring their designs to life.”

Earlier this month, Canva launched Canva Enterprise, a new subscription option to cater to the growing demand from large organisations. With businesses worldwide facing the need to be more efficient and innovative, there has been an increase in demand for visual communication platforms that allow easy collaboration and interoperability. As part of the agreement, HP will implement Canva Enterprise, empowering HP's global marketing and sales teams to securely create, collaborate, and publish visual content.

“Today's announcement with Canva is a testament to HP's commitment to partnerships of this magnitude. We've been incredibly impressed by the power of Canva Enterprise and look forward to boosting our team's design productivity by removing bottlenecks that stifle creating visual content at scale,” said Haim Levit, senior vice-president and division president of HP Industrial Print. “Combined with the latest innovations in HP software, we are leading the industry forward, allowing users to design and print more sustainably.” 

“Canva is leading the way in empowering global teams to collaborate and create high-impact visual content at speed.  HP PrintOS will accelerate onboarding and ramp of new print volume to our integrated network of HP Print Service Providers, delivering the widest range of print to Canva users in every corner of the world,” added Chris Knighton, global sales director, HP Industrial Software.