DIC India brings new troubleshooting app for converters

DIC India has launched its first mobile application – DIC India Ink Master – to offer troubleshooting tools to the Indian converter community.

13 Oct 2020 | By Aultrin Vijay

Manish Bhatia, managing director and CEO at DIC India

Ink manufacturing major DIC India has announced the launch of its first-ever mobile application in India called DIC India Ink Master app, to provide Indian customers “a unique platform to address their day-to-day operational queries”. 

According to the DIC, the company adopted digitisation keeping in mind the decline in physical channels of interaction due to the pandemic. “Hence, to offer a bilateral communication platform to its customers, DIC India has introduced a self-help mobile application, which is a part of the company’s holistic digital engagement strategy,” the company stated in a press note shared with PrintWeek

Developed mostly to address the needs of the local ink industry, DIC India Ink Master app lists down possible operational problems and solutions related to lamination adhesive, news inks, flexographic, gravure, and offset printing faced by a printer or a converter. Additionally, the app will also offer a dedicated section called ‘Raising a Query’ that will allow customers to request for guidance on new problems faced by them. 

The company said the app will be monitored by 365x24x7 by an assigned team at DIC India to provide seamless and timely response to users. 

Manish Bhatia, managing director and CEO at DIC India said, “The pandemic has forced businesses across sectors to adopt digital first approach. More than ever now, we are living in a contactless world wherein the majority of interactions with both customers and partners have now moved virtually. 

“Thus, to further build on our commitment towards the Indian printer and converter community, we decided to introduce DIC India Ink Master mobile app. Through this app, we want to ensure our customers that DIC India is the right partner for them that will address their present and future concerns wrt activation or maintenance of their printing presses.”

He further mentioned that DIC India has been consistently investing its resources into developing the right engagement channels in order to stay in a close proximity with its customers, especially during these uncertain times. “We were the first company in India to bring e-ordering to our customers as part of our digital strategy. With the launch of this app, we are positive that the Indian printer and converter community will benefit greatly from it, thereby giving them a gain competitive edge,” Bhatia added.  

Recently, to create mindshare of the Indian customers about the toluene ban announced by The Bureau of Indian Standards (BIS) for food packaging, DIC India leveraged its digital initiative called DIC Konnect. Under the initiative, the company hosted a series of webinars, which were organised with an aim to guide customer about the best industry practices to restart their printing process post the lockdown, address their concerns as well as demonstrate our robust product portfolio.

DIC India Ink Master mobile application is an extension of the DIC Konnect initiative undertaken by the company and the app can download from iOS App store and Android Play store.