Dettol Banega Swasth India campaign aims to triple its social impact by 2026

Reckitt, world’s leading consumer health and hygiene company with its flagship campaign, Dettol Banega Swasth India, announced its journey ahead from Swasth Bharat to Sampann Bharat at a mega event in Mumbai.

06 Oct 2021 | By PrintWeek Team

(l-r) Gaurav Jain, Ravi Bhatnagar, Amitabh Bachchan, Prannoy Roy, and Laxman Narasimhan

Laxman Narasimhan, global CEO, Reckitt, Amitabh Bachchan, BSI-Campaign Ambassador and numerous dignitaries, celebrities and ministers encouraged Indians towards creating a healthier planet, a healthier future with the event’s theme, ‘One health, one planet, one future’.

BSI has committed to tripling its impact by directly reaching out to nearly 47 million people by 2026. The campaign aims to reach 100% primary schools in India with its Dettol Hygiene Curriculum programme.

Bachchan said, “Health is the key to our future, to building a prosperous India, only a Swasth Bharat can be a Sampann Bharat. We need programmes like Banega Swasth India to work towards good hygiene, good nutrition, sound science, clean and green environment and more affordable access to healthcare for all and especially, how we all come together to help each other- bring social equity and justice to our most vulnerable and indigenous populations. Leave no one behind.”

Laxman Narasimhan, global CEO, Reckitt, said “We are aware of the environmental, health and social challenges that we face every single day. Our focus is to mitigate negative impacts and make a positive contribution in a way that will help us create a healthier planet. I am happy to share that with Banega Swasth India, we are looking to triple our social impact by reaching out to 47 million people by 2026. Our commitment towards creating a Sampann Bharat is aligned with the UN Sustainable Development Goal vision of 2030 — Leave no one behind.  We, at Reckitt, are focused on doing our bit towards India’s economic and social development.”

This year Dettol Banega Swasth India showcased India’s progress in the last 75 years towards health, hygiene and nutrition. One of the key agendas was the UN vision of 2030 — Leave No One Behind to showcase the programme’s focus towards identifying inequalities and using tools that will help in ending any kind of discrimination and exclusion. The event also brought out the need for addressing relevant issues like mental health, sexual health and well-being and self-care to create a healthier nation. Climate change is a global phenomenon which has been aggressively taken up by Reckitt in its vision to create a healthier planet.

Dettol BSI has committed:

  • 100% primary schools in India will have access to the Dettol Hygiene School Curriculum
  • Dettol Hygiene Impact Bonds will cover all aspirational districts of Uttar Pradesh
  • 6 million additional new mothers will be equipped with healthy self-care practices via digital, blended and community-based intervention models
  • Reach 10 million youth by educating them on sexual health and well-being
  • Environment and Climate Change projects in the Eastern Himalayan Region and Ganga River Basin
  • Development of India’s first Climate Resilience Index
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