DB Group sets world record with 3D newspaper

Dainik Bhaskar Group’s mega Rohtak edition of 82 pages on its 10th anniversary in the city has set a new world record for the largest circulation of 3D print newspaper

10 Feb 2021 | By PrintWeek Team

As part of its 10th anniversary in Rohtak, Dainik Bhaskar Group (DB Group) printed an 82-page newspaper with 10 dedicated pages for 3D-printed images, which has now earned a special place in the Golden Book of World Records for the largest circulation of 3D print newspaper.

The anniversary edition was supplied with a pair of 3D glasses for the readers to enjoy the immersive experience.

According to DB Group, the mega edition was one of its innovative products printed “to celebrate the spirit of the city”. The company said it has “always believed in keeping the reader at the centre of its endeavours”.

In a press note shared with PrintWeek, DB Group stated, “In keeping its ethos of being the forerunner of social change, a special pledge campaign –No Violence against Women & Saving the Girl Child – was initiated.”

The campaign is expected to earn the Dainik Bhaskar Rohtak another place in the Golden Book of World Record.

Commenting on this double achievement, COO – CPH2, Kewal Sahni said, “Dainik Bhaskar, being the market leader, has always believed in doing something extraordinary for the betterment of society. With the launch of this Pledge campaign, we at Dainik  Bhaskar are aiming to change the mindset of people towards being more progressive by providing an equal stature of due respect to women and the girl child and hopefully reducing the biases in families between boy and girl.”

Sahni also congratulated his team for coming out with the unique thought of printing a special newspaper and also ascertained that his team at Rohtak and Haryana will achieve this benchmark of largest pledge campaign and will leave a positive impact on the minds of readers.

Dheeraj Tripathi, business head- Haryana, DB Group, said, “The 10th anniversary was incredibly special for us and the readers and hence, we were contemplating on doing something special, which Rohtak has never witnessed. Therefore, we took it to the next level by printing an exclusive 3D pictorial, giving readers a sheer visual delight.”

To ensure that the readers received the special package and were able to enjoy it thoroughly, the 82-page mega edition and 3D glasses were packed and distributed in a cloth bag.

Mahesh Kumar, editor- Haryana, Dainik Bhaskar, spoke about the rich content integrated into this special 82-pager.

Kumar said: “We wanted to publish exclusive content, which readers would cherish reading and preserve it as a souvenir for themselves. Our team went an extra mile working for extended hours to gather the relevant information and capture the unique photographs to make it visually attractive for readers.

“In light of the increasing influence of social media, it is imperative that we provide our readers with something extraordinary to keep them engaged with the newspaper, and we focus all  our energies keeping our readers in mind.”

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