Dainik Bhaskar named world’s third largest-circulated newspaper

In its latest edition of World Press Trends 2019 report released by the World Association of Newspapers and News Publishers’ (Wan-Ifra), the Hindi daily Dainik Bhaskar, with over 4.3-million copies in circulation, has been named the world’s third largest-circulated newspaper. The other top two being Yomiuri Shimbun (Japan, 8.1-million copies) and Asahi Shimbun (Japan, 5.6 million copies).

12 Feb 2020 | By Dibyajyoti Sarma

On the back of its continuous focus on editorial and product enrichment and a well-implemented expansion-drive, Dainik Bhaskar has strengthened its position globally from being at the 35th position (1.6-million copies) in 2013 to fourth place (3.8-million copies) in 2016 to third largest (4.3-million copies) in 2019.

Further, as per the last published Audit Bureau of Circulation (ABC) survey data (January – June 2019), Dainik Bhaskar continues to be the largest circulated newspaper of India with leadership position in key states.

Wan-Ifra has been publishing the ‘World Press Trends’, which is a primary and the most authoritative source of data on the newspaper industry worldwide, annually since 1989, and is now available in an interactive format. The World Press Trends database provides data and figures on the global newspaper industry in terms of circulation, readership, revenue, advertising expenditure, digital usage, data for top selling titles in each country and more.

Girish Agarwaal, promoter-director, DB Corp, said, “This is truly a great moment for us. The recognition of being ranked as the third largest in the world is a proud development for the entire Bhaskar team and a reflection of our hard-work and sincere efforts towards driving DBCL to this position.

He said that Dainik Bhaskar’s successful journey from being a mere 35th player in 2013 to attaining the third rank in the world is an outcome of a well-thought editorial strategy that continued to maintain a reader-centric approach, idea-based journalism and knowledge-enriched content.

“We sincerely thank our readers who have shown their faith in our editorial. The Dainik Bhaskar brand has reached a global level with this ranking and we will strive harder to maintain and aim for top ranking globally, with the support of all our associates,” he added.