Dainik Bhaskar Jodhpur edition breaks records
In keeping with the tradition of creating and breaking records, Dainik Bhaskar’s silver jubilee celebration edition in Jodhpur published on 3 August 2022, broke three records, as it created yet another benchmark in editorial and innovation driven excellence for the print media sector.
10 Aug 2022 | By Rahul Kumar
The 72-page Jodhpur silver jubilee edition created three world records. One, a 900-kg, 17-ft long and 4-ft high masthead that celebrates the handicraft legacy of the city. Two, A masthead that for the first time ever, used silver, to commemorate the twenty-five years of Dainik Bhaskar in Jodhpur. Three, a tribute to the well-known local cuisine by creating a world record of 10,000 people eating the famous Mirchibara at the same time in Ashok Udyan.
This edition also contained specially curated content by the editorial team covering several firsts, such as a 20-country survey on the Marwari brand, CFOs of large conglomerates writing about Jodhpur, one of the largest surveys of city with the Rajasthan chief minister responding to all questions, the 25-year vision document presented by the director of IIT, an astrological insight to create the horoscope of Jodhpur and the first photo of 88x42 feet green wall protecting IIT from heat wave.
Vareesh Tiwari, chief operating officer for Rajasthan, Dainik Bhaskar, said, “The Dainik Bhaskar Group DNA has always been to reach for the stars while staying firmly grounded. With this mega record-breaking edition, we have continued our proud tradition of showcasing the grandeur of Jodhpur and commemorating our 25-year relation with the beautiful people of the city.”
Suchit Bhandari, zonal head, Dainik Bhaskar Rajasthan, added, “Jodhpur has a rich tradition that dates back centuries. This specially curated edition is a collectors’ piece that has been put together covering all key aspects that are close to our readers’ hearts. This was also a good platform for our advertisers to be part of a historical edition and we received a great response from multiple sectors.”
Mukesh Mathur, state editor, Rajasthan, said, “After covering Jodhpur for 25 years, the Dainik Bhaskar Group is well-versed with issues that our discerning readers look for. In this edition, we have attempted to cover a wide range of subjects that makes for a good read, while keeping the heritage of this beautiful city at its centre. Contributions from renowned personalities have added further heft to this special edition.”
Kapil Bhatnagar, executive editor, Jodhpur, added, “From conceptualisation to execution of this special edition, our focus was always clear — the newspaper should be related to the needs of the people, their questions and answers. We have always followed this mantra and the success of today’s edition is a testament to the editorial integrity and prowess of the Dainik Bhaskar Group.”