Colorix closes two Jetrix orders at Pamex

Colorix, an Orange group company based in Surat, made a strong debut at Pamex 2026, closing the exhibition with two confirmed Jetrix bookings and two more orders currently in the pipeline.

“The response during Pamex confirmed that printers are prioritising practical, application-focused digital systems over just technical specifications. Securing two Jetrix orders at the show reflects the trust customers place in our technology, service support, and long-term partnership commitment,” said Hariom Dave, sales head, Colorix. The exhibition also saw strong engagement with new prospects and fresh leads for the company’s recently launched Vivid Press platform, highlighting rising demand for versatile digital print solutions.

The response at the stall reflected growing market confidence in Colorix’s technology and positioning, with visitors and customers interacting closely with the team and meeting Hariom Dave during the show.

At the centre of Colorix’s Pamex showcase was a modular, hybrid digital label press, designed with a pre-flexo configuration and scalable from four to eight colours. The system is positioned as a one-stop solution capable of handling multiple substrates, including shrink sleeves, laminate tubes, and IML applications. Rather than focusing on aggressive performance claims, Colorix is emphasising application flexibility and cost efficiency.

“Our approach is not about making unrealistic claims, but about giving customers dependable technology that can handle a wide range of substrates. Offering this level of versatility with consistent performance at a highly competitive price point is what truly sets us apart,” said Aayush Rathi, director, Orange Group.

The machine showcased at Pamex was first launched in August 2025. According to the leadership team, the company’s immediate focus for 2026 is building a strong customer base and establishing brand credibility, rather than pursuing rapid expansion. Aayush Rathi further emphasised the company’s long-term vision of strengthening indigenous technology and customer-driven innovation in digital printing.

Demand for multi-capability digital presses is increasingly being shaped by converter requirements. “The market for digital printing is expanding steadily, and this momentum is largely customer-driven. With more than 15 years of experience in digital printing, we clearly see converters demanding flexible, multi-application solutions,” said Jay Gulgulia, business development, Orange Group.

Further product launches are already under development. By May–June 2026, Colorix plans to introduce additional platforms, including systems for digital book publishing, configurable from monochrome to CMYK with web-print capability. Current development includes Kyocera technology, with Epson-based solutions also in progress.

Colorix follows a hybrid manufacturing model — engineering and product development are driven from India, while certain sourcing and assembly operations are supported through China. The company also operates an ink development facility in Surat focused on UV and pigment inks, along with an assembly plant in Noida.

Looking ahead, Colorix does not anticipate major supply risks, citing strong backward integration. “Our end goal is complete Make-in-India manufacturing. Over the next two years, we aim to move towards becoming a fully integrated Indian manufacturing company,” the leadership team stated.

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