Classic Stripes rebranded as Naxnova

Classic Stripes, the flagship company of the Astarc Group, is a design and technology company providing new generation solutions to global OEMs in the automotive, consumer durables and appliances industries in India and globally has announced its new brand identity. The company will now move forward as Naxnova.

19 Feb 2024 | By Charmiane Alexander

Salil Musale, managing director at Naxnova

On track to quadruple revenues in the next four years, the company aims to grow the homegrown brand globally under the leadership of its managing director Salil Musale.

Naxnova (previously Classic Stripes) is an ambitious and fast-paced global India-based organisation with a unique product portfolio and global presence. For over three decades, it has been the preferred partner and supplier to some of the leading OEM customers all over the world. 

The company’s design approach sets it apart in the industry as it focuses on bringing futuristic solutions ingrained in practical research that works for its clients. Standing strong with over 1000 employees, the company leverages design and technology as an enabler to make this ambition possible and nurtures strong partnerships to bring superior and positive experiences for millions of users around the world. 

The company has built a global R&D team to deliver solutions for its customers. It already serves global OEMs like Yamaha, Ford, Honda, Suzuki, Tata Motors, Toyota, Kia, Nissan Renault, MG, Samsung, Hero, Bajaj, Harley Davidson, KTM, TVS, Royal Enfield, Panasonic, Continental, and more. 

Their next-generation products are thin, flexible, lightweight and sustainable, in line with their vision to provide positive & exciting experiences to their customers in the areas of illumination, smart surfaces, safety sensors, thermal management, branding with aesthetics and great functionality embedded in all their solutions. Besides automotive, consumer goods and appliances, Naxnova will very soon be entering the medical devices and wearables industry.

“The name, Naxnova, symbolises our innovative spirit. Nax hints at the nexus of technology and advancement, while 'nova' suggests a burst of newness and brilliance. Together, Naxnova represents our journey into unexplored realms of technology especially in printed electronics. The new brand identity will leverage our deep-rooted experience across almost 40 years in the industry and will give strength to our global plans as we expand across countries and verticals to serve our existing and new customers. We are a homegrown design and technology company that will work with brands in India and globally, becoming a leader in its space in the next five to seven years,” Salil Musale, managing director at Naxnova, said.

Rohit Varma, founder, Narrative, said, “The rebranding project of Classic Stripes was surely intriguing. The organisation is advancing in a new direction and expanding globally, necessitating the rebranding. The new brand needs to appeal to a global audience which means we need to look at what's happening around the world in this space and create a unique positioning for the new brand. While Classic Stripes is known for its precision manufacturing capabilities, this new brand will be known for its design, technology and engineering prowess.”