Chandak Group campaign challenges norms

Beyond showcasing homes, the campaign captures the essence of a luxurious lifestyle, timeless legacy and grandeur. With a 360-degrees approach that blends compelling storytelling, creative executions, innovations across various OOH sites in the city, and immersive experiences, the campaign is crafted to deeply engage discerning homebuyers. Elevating its grandeur, the model walkthrough featured the voice of a celebrity artist, enhancing its impact while keeping the focus on the project.

At the centre of the campaign is the signature hue Orange, which serves as a unifying visual motif across all touch points. Be it brochures, site branding, high-quality renderings, CGI visuals, or immersive experiences, Orange creates a distinct and memorable identity for Chandak Vansham. 

The offline activation, the ‘Orange Parade’, staged on a bustling Vile Parle street, captivated audiences with its interactive and attention-grabbing presentation, leaving a lasting impression of a project where generations come together, and the legacy of living glows forever.

The campaign’s success reflects the seamless collaboration between Chandak Group and its creative partners — Karigari Design Inc, Mo Mantra Creative & Digital, Media Buying House, who together set a new benchmark for luxury real estate marketing in Mumbai.