Canvera launches consumer photo solution #Yougraphy

Bengaluru-based service provider for professional photography, Canvera Digital Technologies, has introduced a range of products and services for consumer photography available through its website. Targeted at Generation Y, the smartphone-carrying, technology-savvy, selfie-obsessed young demographic with disposable income, the range under the brand name ‘#Yougraphy’ offers services like photo prints, posters, canvases, youbooks (personalised photobooks), sharebooks (photobooks with perforated pag

07 Jul 2017 | By Dibyajyoti Sarma

Canvera, in association with HP India, officially unveiled Yougraphy in an event in New Delhi on 6 July.

Ranjit Yadav, managing director, Canvera, said, “The idea behind this range is to help people transform their great pictures into beautiful memories instead of keeping these in their hard disks. Yougraphy has some exciting and quirky collection of offerings that are sure to beautify home or workspace.”

Established in 2007, Canvera deploys HP Indigo press to offer quality prints to its customers. Powered by HP’s liquid ink technology and printed on non-tearable/weather-proof media, Canvera prints promise longevity of consumers’ memories.  

Speaking on the occasion, Puneet Chadha of HP said, “HP strives for customer satisfaction by providing them with something more than just a product. We are happy to join hands with Canvera for the launch of Yougraphy which provides customers unique options to preserve their memories.”

Canvera was twice awarded the Best Photobook in Asia Pacific and Japan at the annual HP Digital Print Awards in 2008 and 2009. The photobook printing company also received the Best Innovation in Technology Award by Asian Photography Magazine for bringing professionalism and innovation to an unorganised market. The company bagged Tie-Lumis Award for Entrepreneurial Excellence in 2010.

Over the years, Canvera has successfully created a digital ecosystem of professional photographers. Also, through its extensive classified business, it caters to consumer needs for professional photographers. Currently, Canvera has 22,000 photographers listed on its classified business and 48,000 professional photographers on its marketplace platform. The company also has two apps — Canvera Classifieds and Canvera Partner. The first one is to meet photography needs of customers and second one is for photographers to track their assignments and orders.