Brother unveils six ink tank printers

Brother International India launched a new range of six ink tank printers at a press conference held in Delhi, designed to address the evolving printing needs of home users, office professionals, and small businesses. 

In recent years, there has been an increasing demand for remote learning tools and the digitisation of small businesses; the need for versatile and compact printing devices has become essential. Brother’s ink tank printers aim to address these needs by combining user-friendly features with high-quality performance that fits into modern lifestyles.

The ink tank printers feature auto duplex printing, mobile and wireless connectivity, high-quality output, a competitive cost per page, clear display panels, spill-free refill technology, and a compact design.

With easy navigation and reliable performance, the printers are optimised for day-to-day usage across different work environments.

Alok Nigam, managing director, Brother International India, said, “India is one of the most important markets for the Brother group, and this new range is designed to meet the modern printing needs across every segment.”

He added, “Whether it is supporting work from home, managing office documentation, or catering to high-volume business requirements, the lineup delivers the right mix of performance, efficiency and value for Indian households, professionals, and businesses alike”

Salem Nishi, director, Brother International India, highlighted,” This launch represents the company’s larger goal of enabling productivity and sustainability in everyday workflows. As part of the Brother Group’s global vision, the company aims to support customers with advanced technology”

The printers will be available through Brother’s network of authorised channel partners, brand showrooms, and eCommerce platforms across India. 

Looking ahead, Brother aims to increase its share of ink-tank printers from 8% to 25% by 2026. This growth strategy focuses on expanding in Tier 2 and Tier 3 cities, leveraging its dealer network, enhancing digital presence, and targeting the small and medium-sized business (SMB) segment, while also investing in customer support infrastructure, product innovation and sustainable practices to ensure long-term value for its customers.