dons a refreshed look

DB Corp, India’s largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, on 16 May announced that, one of its proprietary portals within its digital business, has launched a new, refreshed look with a new vision.

17 May 2017 | By Dibyajyoti Sarma

The portal has been launched with the commitment of delivering a much-stronger reader engagement through greater depth of content and most updated coverage of Bollywood and the entertainment industry. leverages its pool of editors reporting 24x7 from the ground. The new site promises to deliver fastest news to its readers and personalisation of content according to interest utilising Dainik Bhaskar’s strong recommendation tool, thereby offering a plethora of opportunities for advertisers too.

The new look has a contemporary feel with vivid pink and orange colours, new fonts and greater depth to images and videos. The change embraces the rapidly evolving needs of today’s readers and provides delightful and an uncluttered reading experience. The freshness of the new logo and layout also reflects the attributes of its readership profile comprising youths of metros and non-metros within the age group of 18-34 years.

The new logo was unveiled by the Bollywood actor Kangana Ranaut last week.

Gyan Gupta, CEO, DB Digital, said, “Launched in the year 2013, our flagship Bollywood and entertainment website has shown phenomenal growth. As it multiplies its numbers and reach, it was important to have a bold and new logo that stands for the scale, progress and growth that the site has made. The new logo is a true reflection of Bollywood glamour, fashion, gossips, news and entertainment that the website brings to its viewers. The refreshed look promises to bring in renewed vigour and liveliness to the brand and make it more informative and comprehensive for the readers.”

DB Digital, the digital arm of Dainik Bhaskar Group, with its thirteen digital portals attracts 90 million unique visitors and 2.8 billion PVs every month, as per the latest reports by Google Analytics.

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