Avery Dennison has a successful showing at Pamex 2023

At Pamex 2023, which took place in Mumbai on 27-30 March 2023, Avery Dennison showcased a range of its products, including its latest innovations in labelling and packaging materials, as well as solutions for sustainability. Additionally, the company displayed its security-led product portfolio, holographic portfolio and filmic portfolio.

08 May 2023 | By Rahul Kumar

Manish Gulati, business manager, sheets, India, Avery Dennison

“I believe some of these new offerings are going to help the industries such as carton box, the application-driven industry, the inkjet industry, removable and A4 industry,” Manish Gulati, business manager, sheets, India, Avery Dennison, said.

Gulati said in the past few years, the company has expanded its capabilities further, reached new markets, and focused more on sustainability. These moves have bolstered the company towards continued growth and success in the years to come. 

“The last few years have been very challenging due to the pandemic and the dynamic scenarios. However, they were also filled with a lot of opportunities,” Gulati said.

He added, “In the pressure-sensitive sheets business, we faced several challenges, be it inflation, supply chain, or currency fluctuation. Despite all, we were able to drive growth in both business verticals, offset and digital, by showcasing agility and moving away from the mindset of “one size fits for all”. This helped us to provide customer, region and expectation-based solutions to the market.”

Last year, the company introduced the channel excellence platform to its partners. The objective of this initiative was to give the ecosystem knowledge about self-adhesive. “We always had a keen focus on strengthening the industry by providing reliable products and driving innovation across the ecosystem through active collaboration with our partners,” Gulati said.

In 2022, the company started operations of its state-of-the-art manufacturing facility in YEIDA, Greater Noida, which is a strategic step for us to build a stronger foothold in India. “We invested approximately Rs 250-crore in setting up this greenfield facility which not only enhances our production capacity, but further strengthens our company’s position in the industry. This move is the culmination of the customer’s increased demand as well as the potential the country holds as a region for our business. It will help us to better serve our markets and customers,” Gulati said.

Looking ahead, Gultali said, the company continues to focus on sustainability and technology in order to meet customer needs. “Though the overall industry outlook looks challenging as we see demand and supply disruption in the next couple of months, as a company we are geared up to tackle the challenge in the best possible manner. Needless to say, we will keep a sharp focus on growth by means of new products, solutions and staying customer-centric. We see a strong growth potential from the Indian market in the coming few years.”