Ankit Gupta puts anti-counterfeiting front and centre

Ankit Gupta, joint managing director at Holostik and vice-president of ASPA, was a key panellist in the discussion on ‘The Future of Packaging & Labeling.’ Wearing both hats, he spoke passionately about the urgent need to integrate secure and sustainable packaging in the food industry.

Highlighting the growing threat of counterfeiting, Gupta shared alarming figures from the recent ASPA-CRISIL report, which estimates the food and FMCG sectors to be among the most vulnerable to counterfeiting, posing serious threats to consumer health, brand reputation, and revenue.
 
He further elaborated on how Holostik’s phygital solutions – a fusion of physical security features and digital technologies – are revolutionising the packaging landscape. “Our phygital solutions bridge the gap between physical products and digital transparency, ensuring authenticity and sustainability,” Gupta remarked. “Like the old saying goes, ‘Ek aur ek gyarah’, by combining physical security features with digital intelligence, we create a robust defense against counterfeiting.”

Holostik’s solutions – ranging from holographic labels and QR-based authentication to real-time track and trace – empower brands to secure their supply chains, instill consumer trust, and reduce environmental impact through smart design and eco-friendly materials.
The summit witnessed active participation from industry stakeholders, regulators, and solution providers, and fostered meaningful dialogue on the need for secure, traceable, and green packaging in India’s rapidly evolving food ecosystem.