Aggressive promotion drive for Pamex in 2024

Pamex, organised by the All India Federation of Master Printers, in association with Private Limited, is scheduled from 6-9 February 2024 at BEC, Mumbai. The show is expected to feature more than 500 exhibitors and has been busy revving up support through promotional campaigns.

18 Sep 2023 | By Charmiane Alexander

The Pamex 2024 has been busy. After hosting a successful edition of the 2023 show, the team is creating an outreach program to tap exhibitors and visitors. The biennial exhibition is returning after a year to get back to its original schedule of the first quarter in even years. The decision was a natural corollary to IPAMA"s PrintPack show opting to get into their traditional schedule of odd years. The next edition of the PrintPack expo is 2025.

The Pamex show began blowing its promotional bugle during the Mumbai Mudrak Sangh Lifetime Achievement Award held in April at Mumbai. Team Pamex was part of the celebration and the felicitation of industry veteran Anand Limaye, and interacted with the industry experts gathered at the event.

Pamex 2024 is focusing on textile printing. The team interacted with textile printing machinery manufacturers at Gartex Mumbai held with Screen Print India in Mumbai in May. The industry know-how is best explored and known through trade exhibitions, which bring latest technologies on display. The team attended Garment Technology Expo Delhi, SITEX Surat, Gartex Delhi and Yarn Expo Tirupur to tap the industry. Later, the Pamex team participated at the Sign India Expo in Bengaluru and interacted and had a promotional booth at Sino Corrugated China which was held in July 2023., the co-organiser of Pamex, was one of the media partners for the LMAI Conference, held in July in Jaipur. The conference themed around ‘Creativity, Innovation, Sustainability’ saw more than 500 delegates from the label fraternity, coming together for three days of networking and knowledge sharing.

August was a busy month starting with Print Expo held in Chennai and Propak India and Automation Expo in Mumbai. The Pamex team had a booth at PackPlus Delhi in September. Meanwhile Pamex will have its promotional booth at PackPrint International in Bangkok; IndiaCorr expo in Greater Noida and Kerala Print & Pack in Kochi. In October, Pamex will have a booth at the Sri Lanka Print 2023 and also make a presentation at the prestigious Forum of Asia Pacific Graphic Arts (FAPGA) meet where print CEOs from more than 16 member countries will converge.

All in Print China will be another big event where Pamex will have a promotional booth in November. During the same month, the team will also visit Fespa Eurasia and Interdye & Textile Printing Eurasia which is being hosted in Istanbul, Turkey.

WhatPackaging? and PrintWeek magazines are media partners of Pamex.

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