PrintWeek Awards 2023: ITC Packaging and Printing Business wins Innovative Printer of the Year (paper / paperboard / corrugated) (Joint Winner)

The microwaveable POP box for Zea Maize is an innovative package developed with unique compressed, microwaveable pop-up technology.

30 Oct 2023 | By PrintWeek Team

ITC Packaging and Printing Business wins Innovative Printer of the Year (paper/paperboard/corrugated)

The raw materials were aptly selected, and the structural design of the carton was intricately curated and developed such that the carton box can be placed inside the OTG in a compressed form and on the application of heat, the carton automatically expands. The customer-friendly box has been launched in two flavours — simple salted and butter. 

The package is given a corn look by means of the shades of brown, blue and yellow, depicting the flavour through conventional offset printing technology. Printed on 220-gsm Cyber XL Pac broad, the box has an elite aqueous varnish finish. Quality printing, high-end technology and precise folding, all these operations came together to create this unique experience of a product. 

A total of two-lakh cartons were produced.

Commended        

  • Kumar Printers
  • Letra Graphix
  • Rajhans Enterprises
  • Sai Paks India
  • Screen Art Enterprises
  • Selvaganesh Impressions
  • Sumangal Press
  • TCPL Packaging
  • Thomson Press (India)
  • Yarbal Print-Pack


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