"There is a disruption happening in the niche markets"

“Thinner films and labels is one of the most predominant trends. Not only thinner in caliber but also in weight. You have to embrace the trend or risk being left out.” These were the opening remarks of Robyn J Buma, global procurement director - paper, Avery Dennison materials group, at the Label Release Liner Industry Seminar 2013. Sharing her perspective on the release liner trends as a laminator, she touched upon various topics that are a common discussion point at every label in