The romance of Archies

For anyone growing up in the 1980s and 1990s, the name Archies spells romance, with fancy greeting cards and assorted stationery and gift items. In an era before the digital boom, Archies gave youngsters a means to share their feeling through cards. Jagdish Moolchandani, executive director, Archies, rightly claims, “We invented the Valentine’s Day in India.”

10 Jul 2019 | By Rahul Kumar