Safire: The Sultans of Sivakasi

Since 25 years, Sivakasi-based Safire has been anchoring film poster printing in India. What very few know is how Safire has had an ongoing investment programme in book printing and now packaging.

Ramu Ramanathan goes behind the scene to find out how Safire is constantly upgrading for the future. A photo essay

10 Sep 2014 | By Samir Lukka