Safire: Posters for more than 10,000 films
Since 25 years, Sivakasi-based Safire has been a blockbuster for film posters. The Safire stat file is staggering. The 600-staffed firm produces posters for 90% of Tamil films; 30% of Telegu, Kannada and Malayalam films. Besides this, Safire produces film posters for Bhojpuri and Bengali films, as well as international production houses. A behind-the-scene look at film posters.
20 Jul 2014 | By Samir Lukka
More than 10,000 films have had their posters printed at the multi-acred plant
The Rajinikanth starrer Endhiran saw one crore posters being printed
The two legends of Tamil cinema during the good old days of silver and golden jubilees
The walls at Safire Offset Printers are a mini film museum
The print runs can be as low as 300 to 500 posters ...
... To a maximum of 2,000.
A Dhanesekaran of Safire says: "Film posters are characterised by their vibrant and bright colours"
A Dhanesekaran of Safire says: "Film posters are characterised by their themes such as love triangles, scandal, family conflicts, revenge and redemption"
A recent fad - A metallised poster which offers a glossy appearance
There are over 10,000 original vintage film posters; and at times multiple designs for each movie
A walk around the press is a source of joy for anyone who collects authentic, original, genuine movie memorabilia
Safire's battery of sheetfed presses delivers poster within hours
Besides printing, Safire handles the distribution to movie theatres in each and every centre. This entails on-time delivery
The tiling of a film poster - I
The tiling of a film poster - II
The tiling of a film poster - III
The tiling of a film poster - IV
The tiling of a film poster - V
The tiling of a film poster - VI
The tiling of a film poster - VII
The tiling of a film poster - VIII
The tiling of a film poster - IX
The tiling of a film poster - X
The tiling of a Tamil film poster - I
The tiling of a Tamil film poster - II
The tiling of a Tamil film poster - III
The tiling of a Tamil film poster - IV
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